4.Who would be the audience for your media product?

My target audience  for Chic’ magazine are 18 to 29 year old's, mainly teenagers to

young adults. This age group show the most interest in Hip Hop music and relate to the artist the most.  They are also the most likely to buy the magazine because they attend most Hip Hop concerts and Festivals with the artists on Chic’ magazine will mostly attend. My audience all into the social class of C2 to E this is where most young adults are placed because they are mostly uneducated, unemployed, or have a small income.

This is a mainstream audience they tend to always be in with the trends, latest fashion and music . In my research and planning I found out that the people who read Hip Hop are mainstream. In terms of gender it is equally for women as it is for males. My research showed that both purchase Hip Hop magazines the same amount.