Institutional Research

XXL is a American Hip Hop magazine published and founded by Harris Publications, in 1997. The target audience for XXL magazine would be young adults for example 16 -34 year old's because most of the time they have quite sexual pictures, which mature readers may appreciate. They have the most current artist on the front cover, so they can connect and relate to the currant generation more. In addition to that they sometimes have a 'throw back' magazine that is dedicated to the 'old school rappers' for example - Tupac, which over 25 audiences will enjoy widening there target audiences.

XXL has a circulation of 204, 459. They have a lot of convergences as you can see at the bottom of their  website http://www.xxlmag.com/ for example - Twitter, Facebook, Youtube, Instagram and more. XXL is a monthly issue that goes all around America, which is why their readers are mainly of a African American background, which is the same as Vibe magazine because the celebrities on the cover relate to them the most.

Costume for XXL has a lot of variety, it goes from women in their underwear to men in suits. This is because it focuses on the target audiences for example - audiences are more likely to buy a naked women and a clothed man another than the other way round.  Women are mostly framed for the male gaze. 

   
Vibe is a music and entertainment magazine founded by producer Quincy Jones. Vibe is targeted to 18 to 34 year old's young adults as sometimes Vibe cover photos can be quite explicit and sexual - too much for younger readers.  This target audience is mature enough to appreciate the music and the photographs that are inside the magazine. Vibe currently has a circulation of 250, 000 and publishes six times a year with seven regional editions, so its quite frequently published and has a good audience. 71.3% of the audience is made of African - Americans because this magazine is mainly full of hip hop stars which this culture would enjoy reading about. Vibes, convergence consist of a website link, and a twitter and facebook page, they are mostly online based to get a wider range of people looking at there magazine.

The costume for Vibe is usually very smart, unusual or in some cases nothing at all. It always shocks people, but this is why Vibe is such an international success. The target for this magazine are 18 - 34 year old's who are listeners to the Hip Hop and RnB genre. Those are type of audiences that would be interested in this of magazine. Black African American are the predominate ethnic race who purchase this magazine. As the Rap and Hip - Hop culture relates to them the most and a monitory of artist are from the same areas e.g. - L.A, New York and Atlanta etc.

Vibe is aimed at both males and females. The number of males that consume this magazine is 50.5% and females is 49.5% having a magazine aimed at both audience sells the magazine more and gives it more publicity.